Armed with an URBNSURF Winter Warrior Pass, Johnston is set to clock over 108+ hours across July – the current benchmark set by tradie-turned-resort owner Ed Robinson, who famously slept in his car while surfing nine-hour days.
But Johnston’s version of “Wet July” looks different: a full-time business, family responsibilities, and a mid-month break. The result? He’ll need to average more than 4.5 hours of surfing per day, and long commutes from Cronulla to Sydney Olympic Park.
“I’m going all in on it. The URBNSURF Winter Warrior Pass gives me the space to show up, test myself, and reconnect with the process. It’s not just a challenge, it’s a reset,” Johnston says.
While the surf hours are headline-worthy, Johnston’s goal runs deeper. His month-long journey is part of a personal mission to:
• Explore mental resilience through consistent daily surf.
• Track progression in his plus his young son’s surfing.
• Identify the perfect all-rounder surfboard for wave pool conditions.
• Inspire youth, through his Swellbeing initiative, to embrace discomfort and develop grit.
“Blakey is the definition of grit and growth,” said Jennifer Vandekreeke, CEO of URBNSURF. “He’s not just chasing a record, he’s demonstrating what’s possible when you commit to showing up every day.
The Winter Warrior Pass was created for surfers like him. People who want to push boundaries, test gear, connect with their kids, or simply find their rhythm again.”
The URBNSURF Winter Warrior Pass unlocks unlimited surf sessions at URBNSURF during either July or August (Sydney only). Whether you’re chasing records, refining technique, or just craving consistency, the pass is your invitation to go all in.
Pass includes:
• Unlimited surf access every day for one full calendar month.
• All wave settings from Cruiser to Expert at The Point.
• Flexibility to build habits, test boards, and level up.
Follow Blakey’s journey: https://urbnsurf.com/whatson/winter-warrior/
